Aftermarket Product Manager
Maumee, OH, US, 43537
Dana is a global leader in the supply of highly engineered driveline, sealing, and thermal-management technologies that improve the efficiency and performance of vehicles with both conventional and alternative-energy powertrains. Serving two primary markets – passenger vehicle and commercial truck – Dana provides the world's original-equipment manufacturers and the aftermarket with local product and service support through a network of nearly 100 engineering, manufacturing, and distribution facilities.
Job Purpose
The objective of this role will be to developed product plans, business cases, pricing, marketing, and maintaining the product line profitability for his/her categories. The individual will also be the product expert regarding industry trends, requirements and legislations. In addition, the individual will lead the engineering, sales, purchasing and program management priorities and product requirements
Job Duties and Responsibilities
- Priority setting on key product developments and strategies including the develop and implement product line strategies that meet current and future market needs and achieve profitability and growth objectives
- Product positioning and new product development that meet current and future market needs and achieve divisional profitability and growth objectives
- Introduce, update, and improve existing product offerings throughout product life cycle: new product development, release to market, stock category changes and deletions
- Develop product line business assessments, strategy development, AOP forecast, competitive position analysis, development of product road map and AOP action plans
- Develop pricing strategies based on competitive studies, customer channels and product profitability strategies
- Gap analysis: Research OE and AM competitor catalogs and programs to identify gaps in range
- Data analytics based on market research data
- Ongoing, daily product line maintenance including new part number additions, obsolescence and supersessions, catalog & E-commerce maintenance (descriptions, data corrections, etc.)
- Maintain / update product popularity lists, product lifecycle codes
- Maintain / update competitive cross reference data; ensure alignment with pricing team
- Ensure data feed to ERP / PIM / Pricing systems is complete and accurate
- Preparation of product support materials for field sales team, including technical bulletins and training materials
- Assist in developing strategic sourcing and manufacturing strategy, based on global product requirements
- Support & execute service part launch tactics for OES customers
- Maintain effective contacts with and coordinate actions with Engineering, Sales, Purchasing, Operations, Quality, Field Service, Marketing and Aftermarket functions
- Support Year/Make/Model data in industry standard formats (ACES / Tec-doc)
- Support customer line review and stocking strategies to maximize channel sales
- Technical service to customer and troubleshooting. Customer Service Support
COMMERCIAL & MARKETING RELATED
- Direct overall pricing strategies for new product, models, and features
- Working with Sales and Finance, establish pricing and other financial details for strategic actions
- Lead and develop business plans and appropriation requests for major product introductions
- Establish relationships with key customers, Industry suppliers and Industry specialists to communicate value added benefits of products and solutions and to understand customer needs
Education and Qualifications
- Bachelors Degree Preferred in Business Administration or Engineering.
- Aftermarket product management experience preferred
- Experienced in Aftermarket product management
- Strong technical background
- Excellent communication and organization skills
- Demonstrated ability to be proactive and think forward
- Proven problem-solving skills and the ability to handle multiple projects and deadlines
- Ability to initiate and complete projects on your own
- Must have strong time management skills.
- Strong analytical skills, organizational skills and proven aptitude for numbers
- Able to effectively interface with other disciplines in the organization to achieve results.
- Passionate, energetic, with a desire to drive results
- Proven excellent customer relationship management skills.
- Proficient technical skills in FileMaker and Microsoft Office; Microsoft Excel, PowerPoint, and Outlook.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.
Unsolicited Resumes from Third-Party Recruiters
Please note that as per Dana policy, we do not accept unsolicited resumes from third-party recruiters unless such recruiters were engaged to provide candidates for a specified opening. Any employment agency, person or entity that submits an unsolicited resume does so with the understanding that Dana will have the right to hire that applicant at its discretion without any fee owed to the submitting employment agency, person or entity.
Nearest Major Market: Toledo